Spread love, never hate

Wearable affirmations for illuminating the
world around you.

What does it mean to Choose Radiance?

Choosing Radiance is about lifting up others. It's about illuminating the face of passers-by, and striking a memorable conversation. It means considering how your actions affect others, and showing empathy when others could really use that light in their lives. Choosing Radiance is about reconsidering what is meant by "society" - and making the world a gentler, more loving place.

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Kind Words

“I feel like a billboard for self-love and positivity, projecting good feelings to everyone I encounter. That's an awesome feeling. And it's COMFORTABLE! I am living in this sweater.”

Ayla H.

“I love each item I ordered! The fabric is so comfortable and I feel good about knowing the materials are recycled. The prints are incredibly bright and beautiful, as well. I can't wait for new designs.”